In 1915, simultaneously with the bankruptcy of Gustav Stickley's Arts and Crafts operations -- especially his furniture factory and the monthly The Craftsman -- the popularity of Arts and Crafts designs decline.
Chapter 3 1911-1920 3:7 Aesthetic Tastes of DecadeBack to Chapter 3
Under Construction 9-4-08
Rise of Colonial RevivalismBoth as a style and as an ideology, Colonial Revivalism is popular, a popularity that continues into the '20s.
Decline of Arts and Crafts Style
... the popularity of [Stickley’s] Craftsman wares began to decline, and the qualities that had once made them so appealing – their frank composition, hand-wought surface textures, and muted brown and green earth tones – now looked a little dated as popular taste shifted toward bright colors and formal design.
Regardless of the style of furniture, finish was the first thing the consumer noticed. Mass magazines published articles to educate the public about the finishing process as well as celebrate American advances in the area. Good Housekeeping reported that in the construction of historical reproductions of handmade eighteenth-century mahogany furniture, manufacturers used varnishes "devised to give the same effect without the skilled and tedious labor demanded" by traditional processes. American furniture manufacturers employed women workers to replicate the century-old patina found on cherished antiques. Regarding painted furniture, the magazine reported that the pneumatic air brush surpassed "hand work in smoothness and beauty of finish" and was capable of finishing twenty-four chairs in one hour. Hand methods produced only four chairs per hour (For documentation, Kinney cites Ralph C. Erskine, "Fine Cabinet Woods and How They Are Finished", Good Housekeeping 72 1921, pages 27, 82,85.)]
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